Just Be Kind Dog Food Ltd

Just be Kind, a vegan dog food company founded by Dr. Arielle Griffiths, partnered with Bray Solutions to overcome logistical challenges and scale their operations. By employing Bray's tailored 3PL services, Just be Kind was able to focus on growth and product development while ensuring excellent customer service. 

Industry

Vegan Pet Food

Founded

2020

HQ

United Kingdom

Employees

1 (owner and founder)

Background  

Just be Kind started as a passionate endeavour by Dr. Arielle Griffiths, a plant-based vet promoting vegan dog food in the UK. The company offers dry and tinned vegan dog foods, supplements, and personalised advice to dog owners. Initially, Dr. Griffiths managed all aspects of the business, including packaging and shipping up to 100kg of dog food daily, from a small rental unit. As orders increased, she faced physical limitations in managing the workload and outgrew her space, hindering the company's growth potential. 

Dr Arielle Griffiths 

-Founder

‘Using Bray has allowed me as a business owner who still is managing every aspect of the business as it grows, to concentrate on developing new products and focusing on marketing on the business rather than worrying about the physical aspect of packaging.’ 

Our Solution 

Bray Solutions provided a comprehensive solution to address Just be Kind's challenges: 

  1. Efficient packaging and shipping services 
  2. Seamless integration of computer systems 
  3. Scalable operations to accommodate growth 
  4. Excellent customer service support 

The implementation process was swift, taking approximately two months, even over the Christmas period. Bray's team ensured a smooth transition, alleviating concerns about system integration. 

The Outcome 

The partnership with Bray Solutions has yielded significant results for Just be Kind: 

  • Sales have doubled each year since partnering with Bray in December 2021 
  • Monthly invoices have increased 7-fold in 32 months 
  • Consistently receiving 5-star Google reviews, with many mentioning speedy delivery and excellent service 
  • Expanded product range and increased sales volume 
  • Improved focus on core business activities such as product development and marketing 

 

The partnership between Just be Kind and Bray Solutions demonstrates how effective 3PL services can enable small businesses to scale rapidly while maintaining high customer satisfaction. As Just be Kind continues to grow and make a positive impact on pet health and the environment, Bray Solutions remains an integral part of their success story. 

Lakeview Office Suite, Kings Cliffe Road, Wansford, Peterborough, PE8 6PB
T: +44 (0)1780 784875
E: sales@braysolutions.com

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