The Rise of e-commerce

Did you know that e-commerce in the UK was worth £133 billion in 2016? It increases hugely every year, too.

There was 14.5% growth last year compared to 2016 so who knows what limits the rise of e-commerce will surpass in the years ahead.

The UK’s younger generations have grown up with technology at their fingertips and often account for a large number of online purchases as opposed to shopping in store. An Econsultancy study also found that smartphones accounted for the rise of e-commerce with 54% of sales made on mobile devices. With shopping only a click away, there seems to be no need to visit brick-and-mortar stores.

81.2% of consumers look at products in stores and then go online to find the best price – Statista

Browsing the internet is not only a lot easier than battling fellow shoppers on the high street, but there are often more bargains to be found and a wider range of products in different colours and sizes available.

However, a lot of online shoppers do like to try before they buy. More and more companies are letting this happen, offering free and simple returns processes. So, online customers may get tempted to order products in multiple sizes and just return those which are unsuitable.

Clothing phenomenon ASOS recently started to offer a try before you buy scheme where customers can order multiple items, send back those which are not suitable and only pay for the ones that they keep. This may seem like the perfect solution to help consumers make the shift to online shopping by offering everything that a physical store does.

The internet and mobile devices have allowed retailers to connect with both new and existing customers through social media and apps. Physical stores have broadened their horizons and have welcomed e-commerce to reach a bigger audience. Find out more about how mobile devices have transformed e-commerce in our previous blog.

What the rise of e-commerce means for logistics

With more customers shopping online around the world, companies have to work even harder to meet the massive demand across global omnichannel sales.

The rise of e-commerce is having a significant impact on the supply chain and the shipping industry. The ease of online shopping has also reshaped customer demands and their expectations are higher than ever.  While businesses are focusing on offering low to free shipping with the option of flexible delivery times, customers want to know the whereabouts of their orders from the very first click to delivery. Retailers are struggling to meet consumer expectations as well as dealing with distribution, technology and returns.

With the help of a trusted and reliable logistics company like Bray, retailers can meet these expectations and provide the best assistance possible so they can focus on what’s most important – the business. The technology we offer has massive potential for supporting the rise of e-commerce, with cost-effective solutions for all clients.

Improving physical stores

Even though physical stores won’t disappear anytime soon, e-commerce has encouraged shopping convenience, persuading brick-and-mortar stores to focus on enhancing the satisfaction of shopping centres as well. Features such as car washes in multi-story car parks, children’s play facilities, and great food and entertainment options allow consumers to continue to enjoy and benefit from shopping in stores too.

E-commerce is continuously growing – now more so than ever as consumers want everything at the touch of a button. If you’re not online, 2018 is the time to change that. With technology on the rise, retailers need to adapt to how modern shoppers are purchasing goods to ensure their products aren’t left behind.

Bray Solutions is the key link in your innovative supply chain. With warehouse storage options in the Midlands and the South, we’re equipped to handle logistics for international and homegrown clients.


For more information call the team: 01780 784875 or email
Contact our retail logistic specialist team

Third party logistics, haulage and 3pl customer Sound Tech Limited

Bray make it easy to do business with them!

“Sound Technology Ltd have been working with Bray Solutions since January 2015.  Bray have been supplying us with third-party logistics [3pl services], receiving in shipments, storing on-site and distributing out to our customer base.

In this time, Bray has supplied these services with total professionalism.  Shipments are received in, checked and put away within an agreed timeframe. They store our product securely and appropriately and dispatch customer orders quickly and accurately.  Stock numbers are maintained and reported every day.  When required they can “go beyond” the standard contract to enable the free flow of our business, and the team of admin people are excellent at sorting any queries we might have.

Bray make it easy to do business with them and, more importantly, make it easy to do business with our customers.”

David Marshall

Managing Director, Sound Technology Ltd

Neil Hammond

Project Manager, phil&teds