Order fulfilment services are an essential factor of supply chain management.The overall success of your business comes down to how proficiently you can process orders.
First of all, the more orders you can process, the faster you will be able to ship. Processing orders quickly will improve customer fulfilment and gives you an edge over your competitors.
Order fulfilment is everything a company does between receiving an order and delivering the product to a customers’ door.
Defective orders lead to increased labour costs for shipping, replacement products, and lower revenue due to lost sales and clientele.
Every year, retailers lose £127 billion in revenue due to poor quality, damaged or defective items. By diminishing damaged orders, companies can accomplish better efficiency and upsurge customer satisfaction.
improving order fulfilment services to perfection is a huge expectation, but it can improve over time. As businesses continue to adapt and improve performance, the goal will become much more achievable.
Order Fulfilment Challenges
Ask yourself: Who are your target audience? Who are your existing customers? What are their expectations?
Most common mistakes companies make:
- Over promising and under delivering! – Be realistic. If a product can only deliver in a certain timeframe, customers will appreciate having this knowledge before the payment process.
- Picking the wrong products – This is a mistake that is going to cost you both money and customer loyalty. Make sure to check and double check exactly what it is your customers have ordered to ensure certainty.
- Tracking shipments. – Customers want an idea of where their products are at any given point and expect it to deliver within a good time. Make sure you have good technology that your clients can easily access in place.
- Incorrect address and labelling – A simple typo or sending an invoice to the wrong person can have hugely damaging effects. Check and check again!
Ways to Improve Your Order Fulfilment Services:
While the challenges to improving order fulfilment vary within each industry, there are a few simple steps that can be applied to help.
Stay up to date
There is nothing customers dislike more than trying to order items that are out-of-stock. Of course, out-of-stock issues are inevitable, so make sure that you do not offer items that are not in the inventory or are not likely to arrive by the expected date. Update your records often and ensure that all data listed is correct.
Follow a simple returns policy – Find out the importance of one here
A returns policy is a crucial part of order fulfilment services. Your customers are more likely to place an order with you if you have a trustworthy and reliable returns policy in place. With competitors selling the same products, customers don’t want to buy from one who won’t give a refund or exchange for goods. Make sure that they know your return policy and understand it, mention it on your website and receipts for clarity.
Be cautious of space
Don’t get caught up in wanting everything all at once. Stocking more inventory than needed can be unfavourable to an order fulfilment services efficiency. More stock requires a bigger space or warehouse and could add more clutter than necessary that employees need to look through when it comes time to process an order.
The most important part of the progression is to aim to process and deliver an order to your customers on time and with no damage to the product. Unfortunately, order fulfilment is not always so straight-forward. This process involves a lot of planning and preparation, but if you have the right team behind you, it can run smoothly without any issues.
There are many steps you can take to improve your order fulfilment. It could be as simple as nailing down a routine or making changes to your pick and pack process. Have you faced any challenges with your fulfilment process? How did you deal with it?
At Bray, we believe the best way to improve your order fulfilment services is to have a clear process that includes partners you can trust. This can take time to find the right formula for your product.
We can take away the stress and anxiety of fulfilment so you can get back to what’s most important – your business. To discuss the ways you can improve your order fulfilment services, please contact the team at Bray Solutions on
A crisp, clear and well-presented refund policy provides customers with a sense of security. Want to know the importance of a refund policy? Click here.