The internet is evolving, and online retail is expanding with it.
Online retail has become the norm, with people opting to order products online rather than in a store. Whether you’re moving your business online or exploring your options, we have five ways to live by to ensure you can be successful in online retail.
1. From Passion to Profit
Define your niche. Take some time to research your target market before writing your website content. If your target market is an older generation of aged 50 and above, you probably won’t use trendy abbreviations that a younger generation can relate to in your website copy. Just as you would use more visuals and less text for a younger audience.
Questions to ask yourself…What is it that makes your product different from the rest? Why should they buy from you instead of your rivals? Whatever your USP is, let them know and shout about it.
2. The little things
Your business is nothing without a name, make your business name relevant to the products your selling. Avoid an overly long name, as people will struggle to remember it. When someone asks a customer where their fantastic item is from, you want them to be able to sing your praises rather than struggle to remember that over complicated name that you thought was clever.
Do you have enough staff to make your business a reality? You need to know whether you can handle the pressure, ensure you have enough staff to help with each factor of the business and don’t be afraid to outsource areas to specialists like bookkeeping, marketing and fulfilment.
3. Don’t be afraid to build a website
Believe it or not, building a website is one of the easier parts of the whole process. Take pride in the design; your website is your shop window. However, don’t make the mistake of concentrating on just the visual side of developing. It needs to work, so invest in the software that will run it efficiently as well as giving the users a good experience.
Visitors should only ever be three clicks away from purchasing a product on your site. Complicating the sales process will push your customers away. Keep it simple.
A website is nothing without the copy, and having one that is customer-centric is key to drawing in those sales. Be sure to update your content when necessary as anything outdated can make you look like you are out of touch with today’s audience.
Now that your website has been created, you need to drive as much traffic to it as possible. Share your site link on all social media platforms, business cards and general word of mouth. But do invest in content marketing as well. The more relevant unique content you add, the higher the chance of organic return visitors, plus it makes Google happy!
4. Take Control of the Competition
Keep a close eye on your competitors’. From the quality of their product to the pricing, make yours more appealing! Free shipping will sway customers into buying from you as appose to a competitor who charges a small fee.
Check out their online presence and learn. Take elements you do like, enhance and implement albeit their email campaigns, website process or social media activity.
Seek out brand ambassadors and encourage reviews with every purchase which will give your business extra kudos. Having other people sing your praises increases trust in buying from your over another. If you fear negative feedback, then you are probably doing something to be fearful. Use it as an opportunity to rectify a situation publicly as well as put in place processes to avoid that mistake in the future.
5. Marketing Madness
Once you have your product, ready to sell, you need to tell your customers about it and promote your business and products; make sure your customers know that you and your products exist, and where to find you. Once your business and website is up and running, the hard work really begins. You will need to keep investing time or (money) into it to ensure you are ahead of the competition and giving your audience reasons to buy from you. Blogging, email campaigns, and social media activity will help spread the word with a great return on investment.