4 Ways Mobile Devices Are Changing E-Commerce Businesses
Tech-savvy consumers are having a significant impact on e-commerce businesses.
The concern behind security when placing an online order is long in the past. Now every person and their grandmother are buying from e-commerce businesses.
Businesses need to step back and assess the growing demand of customers since mobile devices are now an everyday necessity. Multichannel selling is becoming the new normal. In this blog, we discuss four ways mobile devices are changing retail and e-commerce businesses.
Although computers remain the leading source for browsing, mobile devices take the limelight when it comes to what channel to buy on. As technology continues to advance, businesses who don’t have a mobile storefront will lose out massively on the current market; a massive 80% of internet users own a smartphone. Source
Mobile devices are handy for shopping on the go. The ease of mobile shopping as well as the 24-7 access (all you need is a device that connects to the internet or with 4G capabilities), make it simple to purchase products while out and about. The simplicity of creating a mobile-friendly website makes it almost inexcusable not to keep up with competitors. With apps such as Paypal, consumers have more trust in making secure online payments through mobile now than ever.
Did you know that users spend on average 69% of their media time on smartphones? You might be one of them. Mobile devices and apps work well together to satisfy consumer needs. With customers spending so much time on their mobile, apps are the way forward to get in front of your target audience. Easily tailored, apps can make the shopping process simple, leading to a higher likelihood of sales. Source
Mobile apps are improving relationships.
Implementing a mobile app or mobile-friendly website allows consumers to connect with a business’ social media presence while shopping and performing social interactions at the same time.
Mobile apps give retailers the opportunity to interact with consumers beyond the limits of a brick-and-mortar business. Gone are the days where companies have to wait for customers to walk into their shop or spot an ad in public before interacting with them.
Now, they can reach consumers everywhere. Even when they’re not shopping, retailers can make an impression in the consumer’s mind. Having a mobile app means providing a constant presence for consumers that leaves reminders that that brand is out there.
WiFi access everywhere
Offering free in-store wifi give consumers motivation to shop in-store. It also provides employees with product information at the touch of a button, allowing a smoother customer service process.
This offering is especially useful in stores such as M&S or Waitrose, who usually have restaurant services inside. Free Wi-Fi access can help increase the time customers spend in a store. Having instant access to the store’s online shop will help encourage purchases, as they have the opportunity to search for reviews before they buy. Making the perfect balance of shopping in-store, with the ‘instant’ satisfaction of online shopping.
Stay in the know
Mobile devices serve more than one great purpose. They are also a way to keep an eye on consumer trends, buying behaviour and preferences. Looking at mobile data can enhance business marketing strategies to keep updated on consumer buying behaviour.
With GPS installed on most smartphones, it is much easier for businesses to target specific locations with advertisements or promotions, found merely through consumer’s regular search results.
Technology is proving itself and is becoming a huge part of the customer service process. Not only does it help consumers keep track of purchases, it has also become the primary source of contact for customers to interact with e-commerce businesses.