Just be Kind, a vegan dog food company founded by Dr. Arielle Griffiths, partnered with Bray Solutions to overcome logistical challenges and scale their operations. By employing Bray's tailored 3PL services, Just be Kind was able to focus on growth and product development while ensuring excellent customer service.
Just be Kind started as a passionate endeavour by Dr. Arielle Griffiths, a plant-based vet promoting vegan dog food in the UK. The company offers dry and tinned vegan dog foods, supplements, and personalised advice to dog owners. Initially, Dr. Griffiths managed all aspects of the business, including packaging and shipping up to 100kg of dog food daily, from a small rental unit. As orders increased, she faced physical limitations in managing the workload and outgrew her space, hindering the company's growth potential.
-Founder
‘Using Bray has allowed me as a business owner who still is managing every aspect of the business as it grows, to concentrate on developing new products and focusing on marketing on the business rather than worrying about the physical aspect of packaging.’
Bray Solutions provided a comprehensive solution to address Just be Kind's challenges:
The implementation process was swift, taking approximately two months, even over the Christmas period. Bray's team ensured a smooth transition, alleviating concerns about system integration.
The partnership with Bray Solutions has yielded significant results for Just be Kind:
The partnership between Just be Kind and Bray Solutions demonstrates how effective 3PL services can enable small businesses to scale rapidly while maintaining high customer satisfaction. As Just be Kind continues to grow and make a positive impact on pet health and the environment, Bray Solutions remains an integral part of their success story.
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