The internet is taking over, and now most independent businesses choose to sell their products online. Internet retailers can learn so much from top online retailers such as amazon and eBay by following these 5 practices.
When customers are looking for something in particular, it is important to ensure the desired product can be found easily and quickly. No one wants to spend hours searching one website, they will eventually drift on to the next one.
Having categories can help beat around the bush, but a search engine is required if you want to speed up the process. This gives your customers the chance to search exactly what they’re looking for.
Amazon has a range of categories such as beauty, electronics, and home & garden to separate the products for easy searching. Not on the high street has categories that have in depth subtitles to show exactly what they have to offer, providing no nonsense, easy browsing.
First impressions of your website count. Having good content can build awareness of your brand. It can help show what your business represents. Persuasive product page copy will form visitors into customers.
Blogging about the latest trends, either relating to your business or product, will help increase sales. 60% of businesses who blog, acquire more customers. It is your direct communication channel. Etsy use blogging to express their brand, writing about relevant topics. This helps draw regular visitors to the site as well as attract new people who may of never brought from Etsy before.
Blogging will also give insight into your audience. The analytics mean you can track readers, see what topics are trending and how many views you are receiving on each post.
In this digital age, social media is fundamental for a successful business. Where it used to be just an added branding opportunity, it has now become a mainstream factor. Top online retailers can use it as a free marketing device to attract new customers. It costs nothing to use social media, and it is the most popular way of communicating with your audience.
Four in ten social media users have purchased an item online after sharing it on social media such as, Twitter, Facebook and Pinterest. When you click on something you like on Pinterest, usually it directs you to the product site, encouraging the person to purchase.
Direct contact with customers means you can resolve any issues and answer questions as soon as possible. Flexibility and being available to customers will benefit your reputation against your competitors.
One of the most powerful ways to promote your websites content is through social media. Distributing your content on sites like Twitter or Facebook can generate a mass of traffic. All forms of successful online retailers use social media so they can improve their service and customer interaction
Not On The High Street use their social media very well. They content varies for each platform to get the most from each update, yet ensures that the core brand values are still adhered to.
Giving your customers a personalised experience will make them feel important. Help customers decide on a product by suggesting choices based on their preference and price range. You could go one step further by encouraging customers to register to the site which allows them to view personalised offers based on some simple questions and their search history.
eBay are a great example of this. They use automated emails to remind customers when they are watching something that they haven’t purchased yet as well as offer emails with suggestions of other products that they may be interested in based on their search behaviour.
Most customers will always check the reviews of a product before purchasing, so if you have a lot of positive reviews, show them off. Reviews are key when finalising a sale, and it gives the customer the opportunity to give their opinion on what they thought of the product.
Argos have a star rating on each products and display their reviews at the bottom of the product page. Generally, the customers will view products based on feedback and then price, so having the stars next to the title allows them to filter out poor products.
When a customer has brought an item encourage them to come back to the site and review. Often business offer something in return for these precious words such as entry to a free prize draw.
These 5 practices are essential to be a successful internet retailer. They have transformed top online retailers as the internet has progressed over time. Putting Amazon, eBay, Etsy, Not On The High street and Argos and all other worldwide internet retailers to the top of the list. Following these steps can help your business progress with them.