A recent article by Chloe Rigby from Internet Retailing discusses how small changes at Amazon may have a big impact on sales for other online retailers.

Interesting article written by Chloe Rigby from Internet Retailing. Find out what Bray Solutions response is & what we offer as an alternative to support your business.Online retail giant, Amazon, has raised its threshold for universal free delivery to £20.

While customers who spend at least £10 on books qualify for free delivery, a minimum of £20 must be spent in order to benefit from free delivery on other items.

The new limit is double the previous limit of a £10 spend on any type of product and places in question the future of free delivery.

It could be that Amazon’s position as the world’s leading online retailer has given the business the confidence to raise the threshold. But in such a competitive environment, not to mention the recent controversy surrounding the company and its treatment of employees, does this change mark a positive step forward for smaller retailers?

Rigby says: “This move may seem a small change, but it’s a highly significant one. For years, UK ecommerce retailers felt the pressure to stay in line with Amazon’s delivery offer and with its prices. Now there is no doubt that small deliveries from Amazon will come at a cost, and that gives others more room to manoeuvre. We can only speculate as to whether the move is linked to the upcoming introduction of a UK tax for multinationals who divert their profits, or to other tax-related issues (PAYWALL).”

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