Preparation is key for an internet retailer to have a successful business over the Christmas period. Having a checklist at hand will ensure you keep organised when the winter season creeps upon us.
There are a few thoughts to take into consideration before you jump in head first. Here is an easy to follow example checklist to help you get started early.
Ordering stock can be difficult over the Christmas period. Knowing exactly what you need beforehand will ensure you have enough products to sell when the demand comes in.
Review last year’s bestsellers and what didn’t sell well to make sure you profit money rather than lose it.
If some of the products are sold out, or you only have a limited amount, state clearly to the customer. This will avoid the hassle and upset when they cannot buy what they want. Remove any paid advertising banners that have the sold out products on them, it will prevent wasted clicks cost.
Deliver in time for Christmas
Be clear when a buyer is ordering goods that if they order close to Christmas, it may not arrive on the expected date. Take into consideration how much time it may take to pick, pack and post products to determine the last date they can be sent out in time for Christmas.
Offering free delivery, if you do not already, is a fantastic way of bringing in new sales. It can also persuade people to buy more as they aren’t paying the extra pounds for postage.
If a customer orders something too soon to Christmas, offer premium postage where they can pay a little extra to get it on time.
Abandoned online shopping baskets are a regular occurrence. Unfortunately, as an internet retailer, there is not much you can do about this, but you can use the basket to your advantage. Retargeting is great for Christmas as this is the time people will frantically research online. You can also send out ‘Abandon Cart’ email campaigns, as the customer may need reminding.
Showing the options to see similar items, products that others have brought and best sellers that are also similar, before customers check out can increase sales massively.
To prevent abandoned baskets, setting up special Christmas pages such as, ‘Gifts for him/her’ and ‘Gifts for children’ can give customers gift inspiration they are probably desperately seeking.
Preparing ‘bundles’ of similar products that you can buy at a discounted price can help increase basket size.
Offer the option to have a separate delivery address to the billing address so the gifts can be automatically sent to the receiver.
New Year Resolutions
To start the new year on a positive note, provide a questionnaire or link for customers at the checkout. They can then give feedback on the service and review the product. Having this information can help you start fresh and make room for any improvement.